Humberto Herrera Dominguez, operating under the name MyBackOffice360°
Effective Date: September 8, 2026
Humberto Herrera Dominguez, operating under the name MyBackOffice360° ("Company," "we," "us," "our"), provides real estate listing launch support and AI-powered automation services to real estate professionals in the United States. This Privacy Policy explains how we collect, use, share, and protect information when you visit our website, submit a form, communicate with our AI lead-qualification agent, book a call, or become a client.
By using our website or services, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use our website or services.
A. Information you provide directly
Contact details: name, email address, phone number
Business details: brokerage name, city/state, listing volume, license status
Communications: messages and calls sent via our website chat widget, contact forms, SMS, email, or phone — including conversations, call recordings, and transcripts generated through interactions with our AI lead-qualification agent
Client account and transaction data: documents you submit for listing launch services (e.g., signed listing agreements, MLS intake forms, property files), which may contain personal information about your own clients (buyers/sellers)
Payment information: processed securely by our third-party payment processor (Stripe) — we do not store full credit card numbers
B. Information collected automatically
Website usage data: pages visited, time on site, referring URL, general location (city/region), device and browser type
Cookies and similar tracking technologies (see Section 6)
C. Information from third parties
Data from advertising platforms (e.g., Facebook/Instagram Lead Ads) when you submit your information through an ad or landing page
Publicly available real estate listing data we may reference to personalize outreach (e.g., public MLS, Zillow, Realtor.com listing counts)
We use the information we collect to:
Deliver and manage our services (listing launch coordination, marketing material generation, file automation, lead qualification)
Communicate with you, including via our AI-assisted SMS/email lead-qualification system (see Section 3)
Schedule and manage appointments/discovery calls
Process payments and manage your subscription
Send service-related updates, monthly performance reports, and (with consent) marketing communications
Improve our website, services, and internal automation systems
Comply with legal obligations and enforce our agreements
We do not sell your personal information.
Some of the messages and phone calls you receive from us — including text messages, emails, and voice calls involved in lead qualification and follow-up — may be generated or assisted by artificial intelligence (AI) technology, including AI-generated voice, rather than a live human. This may include an AI-placed follow-up phone call after an initial text or email exchange. Where required by applicable law, we will disclose that you are communicating with an automated system, and that a call may be AI-voiced and/or recorded, at the start of the interaction or upon request. You may request to speak with a human team member, or opt out of further AI-initiated calls, at any time by replying to any message or informing the AI agent during a call.
All conversations and calls are logged, and calls may be recorded, transcribed, and reviewed by our team to improve service quality and accuracy.
If you provide your mobile number and consent to receive text messages from us:
Message frequency varies based on your interaction with our lead qualification and outreach system.
Message and data rates may apply.
Reply STOP at any time to opt out of SMS communications.
Reply HELP for assistance.
Consent to receive SMS is not a condition of purchasing any service.
We do not share your mobile number with third parties for their own marketing purposes.
If our AI lead-qualification agent places a call to you on behalf of one of our clients:
The call may use AI-generated or synthetic voice technology.
Where required by law, the call will disclose that it is AI-assisted and may be recorded.
Calls may be recorded and transcribed for quality, compliance, and service-delivery purposes.
You may ask to speak with a human team member, or ask not to be called again, at any point during the call — we will honor that request.
Standard carrier rates may apply to calls received on your mobile device.
We share information only with:
Service providers ("subprocessors") who help us operate our business under confidentiality obligations, currently including: GoHighLevel (CRM, website, SMS/email/voice call delivery, payment integration), Google Workspace (Drive, Sheets, Gmail), Anthropic (Claude AI — processes conversation and document content to power our automation), ElevenLabs (AI voice generation for phone-based lead qualification), Make.com (workflow automation), Canva (marketing material generation), and Stripe (payment processing)
Legal and safety purposes — when required by law, subpoena, or to protect the rights, property, or safety of Company, our clients, or others
Business transfers — in connection with a merger, acquisition, or sale of business assets, with notice to you where required by law
We do not sell or rent your personal information to third parties for their marketing purposes.
Our website (hosted via GoHighLevel) may use cookies, pixels, and similar technologies to: remember your preferences, understand site usage, and support advertising campaigns (e.g., Meta/Facebook Pixel). You can control cookies through your browser settings. Disabling cookies may affect site functionality.
We currently do not respond to browser "Do Not Track" signals, as no uniform industry standard exists.
We retain personal information for as long as necessary to provide services, maintain business records, and comply with legal, tax, and accounting obligations. Lead and prospect data that does not convert to a client relationship is retained for internal record-keeping and may be deleted upon request.
We use commercially reasonable administrative and technical safeguards to protect your information, including access controls and use of reputable, security-vetted third-party platforms. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Depending on your state of residence, you may have the right to:
Know what personal information we collect and how it is used
Request access to or a copy of your personal information
Request correction or deletion of your personal information
Opt out of the sale or "sharing" of personal information for targeted advertising (we do not sell personal information)
Not be discriminated against for exercising these rights
To exercise any of these rights, contact us at [email protected]. We will respond within the timeframe required by applicable law.
Our website and services are intended for licensed real estate professionals and are not directed at, nor knowingly used by, individuals under 18 years of age. We do not knowingly collect personal information from minors.
Company is operated from the Dominican Republic while serving clients in the United States. By using our services, you acknowledge that your information may be processed in the Dominican Republic and the United States, and by our third-party service providers, which may be located in other jurisdictions.
We may update this Privacy Policy periodically. The "Effective Date" above reflects the most recent revision. Continued use of our website or services after changes take effect constitutes acceptance of the updated policy.
MyBackOffice360°
Email: [email protected]
Website: mybackoffice360.co